I was born in Seoul and grew up across Korea, Singapore, Austria, and Germany. I made K-pop before I made films. I have worked in advertising, fashion, television and gastronomy.
By the age of 15, I started performing professionally as a K-pop artist with Baby VOX ReV, which was an early, explicit education in the dynamics of the entertainment industry and pop culture.
I later worked as a key-researcher and the main interviewer on Dancing with Jikji (2017), a feature documentary on Korean history and Eurocentric narratives.
My directorial work has premiered at Max Ophuels Prize, Hofer Filmtage, and 3sat. Before that, I managed global campaigns at Jung von Matt for BMW, Montblanc, KIA, and Ligne Roset, learning how brands tell stories at scale.
In Berlin, I founded MOKPO, a hospitality concept in Kreuzberg combining Korean cuisine with curated nights centering arts, literature, and cultural discussions. I work closely with artists and musicians embedded in both Berlin's mainstream and subculture.
What interests me is storytelling through any medium and what happens in the exchange between subcultural credibility and commercial or mainstream power. I like to work and come up with refreshing or new combinations of components and spheres, whether cultural, societal, political, or philosophical. Every form I've worked in, whether performance, advertising, film or hospitality has been a different exploration at the same question: who gets to shape which story, and from where. Film University Babelsberg KONRAD WOLF BFA Directing
Ludwig Maximilian University of Munich
BA Communication Science & Psychology
Goldsmiths, University of London
MA Global Media & Transnational Communications